Commercial CCR Questions

 1. How does your product use or challenge conventions AND how does it represent social groups or issues? 

My commercial was very basic in comparison to other advertisements shown on TV or other streaming services. If I knew the point of the project was to challenge conventions then I would have done something different such as controversial filming methods or styles. My commercial represents the ability of highschool students to perform feats that are normally only feats that adults perform. 

2. How does your product engage with audiences AND how would it be distributed as a real media text? 

My commercial advertises a product and aims to inspire someone to buy it. With this goal in mind I wanted to create a sense that the viewers needed this product or could benefit from having it.

3. How did your production skills develop throughout this project? 

In the past I have never done an assignment that requires production skills so I learned that so far I have a natural affinity for editing and filming. Though my skills are basic they were enough to achieve the goal I set do myself.

4. How did you integrate technologies – software, hardware and online – in this project? 

I used the my phone for all of the filming and editing for the commercial. I used an app called I shot which allowed me to compile all of my footage and still be able to edit specific parts. I also used the internet to access images that I thought would enhance the effect of the commercial.

Commercial blog

 Now that my commercial is finished I feel relieved. I had a lot of anxiety starting it because I'm not used to recording myself. I'm not very into social media. I've only done one other assignment that involved recording myself. I am also very happy with the finished product. It came out better than I thought. I've never really done any video editing in the past so when this project yielded good results I was pleasantly surprised with myself. Hopefully, in the future, I can do just as good as I did with this project.

Commercial Editing blog 2

 For my second day of editing, I put all of the images that I wanted to imbed into the video into a folder. This let me keep track of them easier. I then looked for free music on the internet to put into the video. I was looking for something very upbeat. Something that would really get the blood pumping. I found a song that worked perfectly. I put the song into the video and trimmed it so it would be the same length as the rest of the video. After that, I did some editing to the footage I had to make it look more professional. 

Commercial Editing blog 1

 For my first editing day I worked on my filming blogs. I didn't finish them the day before so I had to do some finishing touches. After I finished those I started my editing process. I focused on putting all of my footage into one video so I could cut and edit them separately. After I did that I began to look online for images and logos to put into the commercial. The purpose of these would be to advertise the brand while the product is being showcased. This will ensure the customers are aware of the brand name and will know what to look for if they go buy the product. I also looked online for more examples of the product to put in the commercial so that customers know that there are more options. I had to do this because I only had one color and design of the hat. That was all I worked on today.

Commercial Filming blog 2

For my second filming day I filmed 2 more shots. I filmed the shot where the camera shows a customer who just bought the hat and looks satisfied. I also filmed the shot where the camera moves around a customer while tracking the hat. These two shots were more difficult because I did not have someone to film for me. I was determined to do it myself. I got them done though and they turned out very well. After I filmed I went back to the classroom to review my footage. Both shots delivered the results I expected so I put them into the folder to keep track of them. Now all I have left to do is editing as well as finding images to put into the commercial.

 

Commercial Filming blog 1

 For my first editing day I worked on finishing up my storyboard blog. I wasn't fully satisfied with the final product so I made some edits for clarity. I wanted to make sure that the storyboard was clear and easy to understand. Once I was finished with that I went to the field to begin filming my commercial. I filmed the shot that had the hat sitting still while the camera surrounded it. I also filmed the shot where the hat was sitting still while the camera zoomed in with a Dutch to the right. After that I went back to the classroom to overlook my shots and make sure they contained what I need.  Both shots were sufficient so I put them together in a folder so I could keep track of them better

 

Commercial Storyboard Blog

Scene 1: The product will be sitting on a flat surface. the camera will be moving around the product in a counter clockwise direction while tracking the hat. This will showcase every feature of the product.

Scene 2: The camera will slowly zoom into the product which will be sitting in the grass. This will give an intense feeling towards the product which will encourage customers to want to buy the product.

Scene 3: The camera will sit still while a satisfied customer walks by showcasing their new hat. This will give the audience the impression that the product will make them happier or more fulfilled.

Scene 4: A picture will appear on screen. The picture will show several different renditions of the product. This will show customers that more options are available that they may like more.

Scene 5: The camera will zoom in on a customer while rotating to the right. This will showcase the stylish product and what it looks like on someone's head.

Scene 6: The company logo will appear on screen with the music coming to an end. The screen will then fade to black slowly.