Commercial Research Blog

I am doing a commercial for Columbia baseball caps. Other commercials for hats had people commuting or doing sports.

• The actors were wearing sportswear or casual clothing such as gym shorts, t-shirts and the hats that are being advertised.
• Props included sports equipment and everyday items like phones and cups from coffee franchises.

• The music was very upbeat and intense. very loud with few words or dialogue

• There were a lot of jump cuts to shorten certain actions such as running or commuting.
• The line of hats is called PFG which stands for performance fishing gear. Unfortunately there isn't really a slogan for the brand so I will make one up.
• The logo is the letters PFG drawn in a font that makes the curves look like hooks.